North-star KPI
% of saved reels that become a booked trip within 90 days
2.5%
+0.3 pts vs last month
Reel → booking funnel
Year-1 illustration: assumptions to validate in pilot
≈ ₹98 Cr gross bookings (25K trips × 4 travellers × ₹9,800)
Recap-reel flywheel
18.4K
Recap reels shared
212K
Link taps
9.6K
New users via referral
Cost per new user (₹)
Demand radar
Trending in shared reels, weeks ahead of search trends
| Destination | Growth | Lead |
|---|---|---|
| Tosh, Himachal | +240% | 6 weeks |
| Ziro, Arunachal | +180% | 5 weeks |
| Gokarna, Karnataka | +95% | 3 weeks |
Guardrails
Wrong-match reports
1.8%
< 3% target
Cancellations
6.2%
< 8% target
Price-alert opt-outs
4.1%
< 5% target